Social media can be overwhelming. Not only is it an ever-changing, rapidly evolving world, but there are also so many different social networks to choose from. For some people, the number of options is a cause for paralysis. Others will try anything once and fail miserably at everything they attempt.
If you’re not familiar with the term “social media blender,” it refers to the act of trying to run your business or career using all of the different social media platforms at once. This often causes people to feel like they are spread thin and not accomplishing anything in any area. If you’re in this boat, know that you don’t have to do everything. You don’t have to be everywhere. And you don’t have to act like your social media strategies are spinning on the metaphorical blender. There is no need to feel overwhelmed or out of control with your social media efforts.
While there are many different types of business professionals, who would benefit from hiring a social media coach, at Simplistic Innovationz, we have seen a growing demand from coaching clients who are small business owners and organizational leaders. These busy professionals often find themselves overwhelmed with their social media responsibilities or do not effectively tackle them. They’re also looking for an online marketing specialist they can trust to help them get clear on their marketing and social media goals, establish a plan to achieve those goals, and then manage their efforts moving forward.
If you’re a small business owner or organizational leader who is interested in hiring a coach to simplify your social media approach, here are some common challenges that come up often with coaching clients:
• They want to know where to focus their time and energy on social media.
• Social media can be overwhelming. They don’t know where to start or what they should focus on.
• Their presence on social media is inconsistent because they are trying to do too much at once.
• They don’t have enough connections or content to engage their target audience, so minimal activity isn’t practical.
• They aren’t sure how to measure the ROI of their social media efforts (and thus don’t know what they should continue doing vs. stop doing).
• The systems they have in place are inefficient and need improvement.
• They keep making the same mistakes on social media over and over again.
These are just a few of the most common challenges of coaching clients. If you’re experiencing things like this on your social media journey, there is no need to feel lost or overwhelmed anymore. It may seem like an impossible task, but you can get your social media approach under control if you have support. By working with a coach who specializes in simplifying and planning marketing efforts, you will be able to get your social media profiles up to date and optimized. You will build processes and systems that will function for years to come. Your presence on each platform will feel intentional and purposeful because you’ll have focused on a few critical networks and truly mastered them. You’ll know where your time is best spent when it comes to social media, so you won’t feel like you have to be everywhere at once. Remember, you don’t have to do everything on social media. And you certainly don’t have to do it alone!
Simplistic Innovationz t is here to help you build your social media empire. If you’re ready to invest in yourself and establish a solid foundation for your online visibility, reach out today to talk with us about working together. I’m confident that our time spent together will be well worth it!
I specialize in coaching small business owners and organizational leaders to simplify their marketing efforts and spend more valuable time doing what they love.
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